Tesla Motors CEO Elon Musk turned a product upgrade announcement into a major media event, building anticipation over the course of a week by dropping a few clues on social media and dancing around questions about “Unveiling the D”.
Tesla’s D-Day generated the kind of buzz every other automaker dreams of. For that, he deserves all the credit in the world. It’s what every CEO would love to do.
That said, let’s separate the hype from the reality.
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